Since its founding in 1992, TUBES has played a pioneering role in transforming radiators from overlooked technical necessities into sculptural design elements. What began as a radical departure from industry norms has become a consistent and evolving vision. “TUBES has revolutionised the concept of the radiator, transforming it from a purely technical object into a design element capable of engaging with architecture and contributing to the identity of a space,” says CEO Cristiano Crosetta. At the heart of this mission is a commitment to constant innovation, a tailored approach to production, and a belief that heat deserves a prominent place in the language of design.
This unique positioning—blending aesthetics, technology, and personalisation—has allowed TUBES to produce high-efficiency heating systems that meet the diverse demands of the residential, hospitality, and even nautical sectors. Their in-house manufacturing process enables complete control and customisation, offering designers freedom without compromise.
Product development at TUBES is deeply collaborative. The process often begins with a bold, visionary idea from a designer, which is then brought to life through rigorous engineering and dedicated R&D. “We never restrict creativity,” Crosetta emphasizes. “On the contrary, we invest in custom machinery and technologies to support even the most ambitious design visions.” A striking example of this commitment is the GVR (Remote Valve Group), a technological innovation that liberated radiators from traditional technical constraints, giving designers even more freedom to explore form.
However, TUBES doesn’t innovate for innovation’s sake. The brand is acutely aware of shifting lifestyles and sustainability challenges, and it responds with products designed for speed, efficiency, and minimal resource use. Their hydronic systems drastically reduce water consumption, while the electric Plug&Play collection reflects a growing need for flexible, personal heating options that cater to contemporary ways of living.
One of TUBES’ most iconic contributions is the Milano radiator, first launched in 2006. “Milano became an icon because it shifted the radiator from the periphery to the centre of the space,” Crosetta reflects. Its soft, sinuous form reimagined the radiator as a totemic, sculptural object, unbound by traditional shapes or wall constraints. Milano’s evolution over the years has only expanded its versatility: available today in free-standing, wall-mounted, ceiling-suspended, and horizontal versions, it adapts to different architectural layouts while maintaining its expressive identity. “Milano’s longevity proves that great design doesn’t age, it evolves,” he adds.
TUBES’ commitment to design is also reflected in how it selects its creative partners. Designers are chosen not just for their name recognition, but for their alignment with the brand’s visual language and conceptual values. “Collaboration is always a synergistic process, an ongoing dialogue between aesthetic research and technical innovation,” says Crosetta. This ongoing dialogue ensures that every new product remains true to the evolving, yet instantly recognisable, TUBES DNA.
Looking ahead, TUBES is determined to lead the industry in reshaping the emotional and architectural significance of heat. “We believe that warmth has both a physical and emotional dimension that contributes meaningfully to the quality of living,” says Crosetta. This belief fuels their pursuit of heating objects that are both practical and poetic—like DOTS. and JJ, two recent bathroom heating accessories that offer both comfort and personality while enhancing spatial atmosphere.
“TUBES will continue to propose new languages of heat,” Crosetta concludes, “where form, function, and well-being exist in harmony.” In a world that often hides heating systems in plain sight, TUBES insists on making them central—both visually and experientially—offering not just warmth, but meaning and beauty to the spaces we inhabit.
