Our Society, an up-and-coming design brand rooted in Aarhus, Denmark, is making waves in the design world with its sharp, no-nonsense approach to modern creativity. Founded in 2022, the brand was born out of frustration with the industry’s repetitive nature, where the same designers are recycled endlessly without innovation. The founders envisioned a space where the next generation of creatives—those who aren’t afraid to disrupt and redefine—could thrive. Peter Seisbøll, the co-founder, explains, “We wanted to create a company where there’s room for young talents to push boundaries, make mistakes, and emerge sharper and more skilled.” This isn’t just about designing products; it’s about building a community that embodies a new wave of design thinking.
At the heart of Our Society’s philosophy is brutalism—a raw, unembellished aesthetic that refuses to hide behind façades. But this isn’t brutalism for the sake of trendiness; it’s a deliberate choice that reflects the company’s commitment to transparency and integrity in design. Seisbøll elaborates, “When it comes to material selection, we are deliberate rather than restrictive. Instead of excluding certain materials, we focus on choosing those that can express this honesty most effectively.” This approach means that materials are selected not just for their visual appeal but for their ability to showcase the raw, unfiltered beauty of the design. Aluminum, for example, is prized for its lightweight durability, while visible screws and joints aren’t concealed—they’re celebrated. This method ensures that every product not only looks but feels authentic.
The recently launched RE-WORK series is a prime example of how Our Society translates these principles into tangible products. Designed by Kasper Kyster, the series is a masterclass in minimalist brutalism. It features benches crafted from sleek, modern aluminum—material chosen specifically for its balance of strength and portability. Each bench is constructed from six precisely folded aluminum parts, held together by visible screws that emphasize the brand’s dedication to honest craftsmanship. The design is a statement: stripped down, raw, and unapologetically straightforward. Yet, the challenge was significant—how to maintain structural integrity without sacrificing the minimalist aesthetic. The result is a product that is as functional as it is visually striking, perfectly embodying the brand’s ethos of simplicity and power.
But Our Society isn’t content with just resting on its laurels. They are constantly evolving, driven by curiosity and a hunger for new ideas. The future promises even more boundary-pushing designs and unexpected collaborations. Seisbøll hints at a particularly intriguing project on the horizon: “There’s a lot of talent in South Korea to discover—let’s just say, you can look forward to it.” This tantalizing tease suggests that the brand is about to venture into new, unexplored territories, bringing their unique brand of raw, honest design to a broader audience.
