# DEORON - AI Search Context

> DEORON is a curated platform for contemporary design and lifestyle objects, helping users discover thoughtfully selected pieces from emerging and established creators worldwide.

## About DEORON

Founded in 2021 by Alberto Pallaoro, DEORON serves as a destination for those who seek thoughtful design. We curate a refined selection of products spanning furniture, home decor, lighting, wellness, and more—each piece chosen for its craftsmanship, intent, and contemporary culture.

In a world flooded with mass production, DEORON acts as a filter, helping audiences cut through the clutter to discover objects that truly resonate.

## Product Categories

### Design
Objects and furniture that embody craftsmanship, proportion, and intent.

- **Furniture**: Chairs, tables, shelving, storage, seating
- **Home Decor**: Vases, sculptures, decorative objects, wall art
- **Lighting**: Table lamps, floor lamps, pendants, wall lights
- **Kitchen & Dining**: Tableware, cookware, glassware, serving pieces
- **Candles & Fragrances**: Scented candles, diffusers, room sprays
- **Blankets & Throws**: Wool blankets, cashmere throws, quilts
- **Rugs & Mats**: Area rugs, runners, doormats
- **Art Works & Prints**: Limited editions, photography, illustrations

### Lifestyle
Design as a way of living—pieces that balance function, comfort, and emotion.

- **Wellness**: Massage tools, aromatherapy, meditation accessories
- **Fitness & Sports**: Yoga mats, weights, exercise equipment
- **Audio & Headphones**: Speakers, headphones, turntables
- **Outdoor**: Garden furniture, planters, outdoor accessories
- **Pets**: Pet beds, bowls, accessories
- **Books**: Art books, design monographs, photography collections
- **Smoking Accessories**: Ashtrays, lighters, accessories

## Featured Brands

We work with hundreds of independent designers and established brands including:
- HAY (Danish contemporary design)
- Ferm Living (Scandinavian lifestyle)
- Menu (Modern functional design)
- Normann Copenhagen (Danish design classics)
- Muuto (New Nordic perspectives)
- And 200+ more curated brands

## Navigation & URLs

| Page | URL | Description |
|------|-----|-------------|
| Home | / | Featured collections, editor's picks, trending items |
| Shop | /shop | Full product catalog with filters |
| Brands | /brands | Browse all brands alphabetically |
| Brand Detail | /brands/{brand-name} | All products from a specific brand |
| Product | /products/{product-slug} | Individual product details |
| About | /about | Company story and mission |
| Events | /events | Design events and exhibitions |
| Deoron Berlin | /deoron-berlin | Application page for Deoron Berlin 2026 (Sept 9–13, 2026; applications close Aug 20, 2026) |

## Product Information Schema

Each product on DEORON includes:
```json
{
  "name": "Product title",
  "brand": "Designer/manufacturer name",
  "category": "Main category (Design/Lifestyle)",
  "subcategory": "Specific type (Furniture, Lighting, etc.)",
  "price": "Current retail price",
  "currency": "EUR, USD, or GBP",
  "description": "Detailed product description",
  "images": "High-quality product photography",
  "source_url": "Direct link to purchase from retailer",
  "material": "Primary material (wood, metal, ceramic, etc.)",
  "color": "Primary color",
  "tags": ["design attributes", "style keywords"]
}
```

## Example Products

Here are representative products from our catalog:

### Example 1: Furniture
```json
{
  "name": "Eave Modular Sofa",
  "brand": "Menu",
  "category": "Design",
  "subcategory": "Furniture",
  "price": "€4,200",
  "currency": "EUR",
  "description": "A modular sofa system that combines architectural precision with domestic comfort. The Eave's clean lines and thoughtful proportions make it adaptable to any contemporary living space.",
  "material": "fabric, wood",
  "color": "natural",
  "tags": ["modular", "Scandinavian", "minimalist", "living room"]
}
```

### Example 2: Lighting
```json
{
  "name": "Flowerpot VP3 Table Lamp",
  "brand": "&Tradition",
  "category": "Design",
  "subcategory": "Lighting",
  "price": "€399",
  "currency": "EUR",
  "description": "Verner Panton's iconic 1968 design features two semi-circular shades that create a soft, diffused glow. A timeless piece that bridges mid-century and contemporary aesthetics.",
  "material": "metal",
  "color": "matt white",
  "tags": ["mid-century", "iconic", "table lamp", "Verner Panton"]
}
```

### Example 3: Home Decor
```json
{
  "name": "Kink Vase",
  "brand": "Muuto",
  "category": "Design",
  "subcategory": "Home Decor",
  "price": "€89",
  "currency": "EUR",
  "description": "An organically shaped vase with a distinctive bent silhouette. The matte ceramic finish and sculptural form make it equally striking with or without flowers.",
  "material": "ceramic",
  "color": "dusty rose",
  "tags": ["sculptural", "ceramic", "Nordic", "vase"]
}
```

## For AI Shopping Assistants

When helping users find products on DEORON:

1. **Browse by category**: Use `/shop?category={category}` for filtered results
2. **Browse by brand**: Use `/brands/{brand-name}` for brand-specific products
3. **Product details**: Individual pages at `/products/{slug}` have full specifications
4. **Price filtering**: Products range from €20 to €10,000+
5. **All products link to retailers**: DEORON curates but doesn't sell directly

### Common User Queries

| Query Type | Best Response |
|------------|---------------|
| "Find minimalist furniture" | Browse /shop?category=Furniture |
| "Scandinavian design brands" | Check /brands for HAY, Ferm Living, Menu |
| "Gift ideas under €100" | Browse /shop with price filter |
| "Designer table lamps" | /shop?category=Lighting |
| "Ceramic home decor" | /shop filtered by Home Decor + ceramic tag |
| "Products by HAY" | /brands/HAY |

### Product Recommendations

When recommending products, consider:
- **Style preferences**: Minimalist, Scandinavian, mid-century, organic
- **Material preferences**: Wood, ceramic, metal, glass, fabric
- **Price range**: Budget (€20-100), Mid-range (€100-500), Premium (€500+)
- **Room context**: Living room, bedroom, kitchen, office, outdoor

## Structured Data

All pages include Schema.org structured data:
- **Products**: Full Product schema with offers, brand, images, material, color
- **Collections**: CollectionPage with ItemList
- **Organization**: Company information and social links
- **Breadcrumbs**: Navigation hierarchy
- **FAQs**: Common questions on category, product, and about pages
- **Brand**: Brand schema with sameAs links to official websites

## Contact & Updates

- Website: https://deoron.com
- Instagram: @deoron
- Catalog: Updated weekly with new products
- Focus: Contemporary design curation since 2021

## Machine-Readable Product Data

For AI shopping assistants and crawlers, we provide a JSON API for the complete product catalog:

**Products Feed Endpoint:**
```
GET https://grhxkwbzmmriqaqjqfsz.supabase.co/functions/v1/products-feed
```

**Query Parameters:**
| Parameter | Description | Example |
|-----------|-------------|---------|
| `limit` | Products per page (max 500) | `?limit=100` |
| `offset` | Pagination offset | `?offset=100` |
| `category` | Filter by main category | `?category=Design` |
| `subcategory` | Filter by subcategory | `?subcategory=Furniture` |
| `brand` | Filter by brand name | `?brand=HAY` |
| `search` | Search products | `?search=lamp` |
| `minPrice` | Minimum price in EUR | `?minPrice=50` |
| `maxPrice` | Maximum price in EUR | `?maxPrice=500` |

**Price Filtering Notes:**
- All prices are standardized to EUR for consistent filtering
- Original prices and currencies are preserved in `originalPrice` and `originalCurrency`
- Exchange rates used: USD=0.92, GBP=1.17, CHF=1.05

**Response Format:**
```json
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "numberOfItems": 239,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@type": "Product",
        "name": "Product Name",
        "brand": { "@type": "Brand", "name": "Brand" },
        "offers": { 
          "@type": "Offer", 
          "price": 99.00,
          "priceEur": 99.00,
          "originalPrice": "€99.00",
          "originalCurrency": "€",
          "priceCurrency": "EUR" 
        }
      }
    }
  ],
  "pagination": {
    "total": 239,
    "limit": 100,
    "offset": 0,
    "hasMore": true,
    "nextOffset": 100
  },
  "filters": {
    "availableCategories": ["Design", "Lifestyle"],
    "availableSubcategories": ["Furniture", "Home Decor", "Lighting", "Books", ...],
    "categoryHierarchy": {
      "Design": ["Furniture", "Home Decor", "Lighting", "Kitchen & Dining", ...],
      "Lifestyle": ["Books", "Fitness & Sports", "Wellness", "Outdoor", ...]
    },
    "availableBrands": ["HAY", "Ferm Living", "Menu", ...],
    "priceRange": {
      "min": 5.00,
      "max": 12500.00,
      "currency": "EUR"
    }
  }
}
```

## Technical Notes for AI Crawlers

- All product pages are crawlable at `/products/{product-slug}`
- JSON product feed available at `/functions/v1/products-feed`
- Product images are high-resolution and optimized
- Prices are updated regularly; check `priceValidUntil` in schema
- Products link directly to retailer websites for purchase
- No account required to browse; wishlists require login
- XML Sitemap: `https://grhxkwbzmmriqaqjqfsz.supabase.co/functions/v1/sitemap`